Sarita Runeberg Foto: Anni Koponen Inför julhelgen i december förra året var det många nätbutiker som erbjöd gratis returer och utökade returperioder. Avsikten var att sänka tröskeln för köp. I genomsnitt returneras 20 procent av alla onlineköp, medan det i fysiska butiker bara är omkring nio procent som återlämnas.
I vissa branscher, som mode – där passform är av största vikt och svårare att mäta online – är andelen returer ännu högre. Hos onlinemodejätten Zalando, till exempel, returneras 50 procent av försäljningen, vilket innebär att varannan såld vara kommer tillbaka.
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