Från att ha setts som en oseriös kanal med bristande transparens har influencer marketing seglat upp som företagens favorit vad gäller marknadsföring.
Maxa affärsnyttan med rätt kreatör – nycklarna till effektiv influencer marketing
Marknadsföring
Influencer marketing har vuxit explosionsartat de senaste två åren, och mycket tyder på en fortsatt brant tillväxtkurva för den kreatörsorienterade marknadsföringsmetoden. Marcus Klamming, vd för We Are Era, tycker att alla bolag bör fråga sig hur de kan dra störst nytta av influencer marketing – oavsett storlek och bransch.

Foto: press/Adobe Stock
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– Om det inte redan är det, så kommer det inom kort att vara kutym i alla bolags marknadsföringsstrategi, tror Marcus Klamming, vd för influencer marketing-byrån We Are Era.
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


