- Det här är del 1 av 3 i en artikelserie om vd:ns personliga varumärke.
Steg ett för en vd om man vill jobba mer medvetet med sitt eget varumärke handlar om uppmärksamhet, enligt Edit Künstlicher. Bli mer medveten om att allt du gör sätter avtryck på det varumärke du är, uppmanar hon.
– Många tänker inte det, de tror att bolagets resultat är det enda viktiga. ’Siffrorna kommer att tala för sig’. Men det stämmer inte riktigt. Särskilt inte kandidatmässigt.
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
publicerad 13 februari 2024