Under sitt yrkesliv har Konrad Bergström stött på utmaningar av olika sort – och mött dem med ledordet ”konstant utveckling”.
Så utmanas vd:n – från start-up till scale-up och expansion
Tillväxt Entreprenören Konrad Bergström har ett långt och innehållsrikt cv. Bland annat är han grundare av Zound Industries, känt för varumärken som Urbanears och Marshall – och för sina rekordsnabba tillväxtframgångar. Här delar han med sig av vilka utmaningar han ser som kännetecknande för olika faser i ett bolags tillväxtresa, och vilka förmågor som krävs av en vd för att hålla dem i schack.

Foto: Johanna Gunnberg
Någonting är fel
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Uppstartsfasen: ”Det blir sällan som man tänkt sig”
– Hur det går i uppstartsfasen beror helt på hur agil, kreativ och lösningsorienterad du är som vd. Gårdagens sanning finns inte i morgon, så man måste vara beredd att ifrågasätta alla vedertagna sanningar, säger Konrad Bergström.
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


