Så räddar du lönsamheten under inflationen

Verktygslådan I inflationstider blir kundernas pengar mindre värda. Det måste du kunna förklara för dina kunder och säljare för att prishöjningarna ska bli begripliga.
– Se det som en skälig justering, inte en höjning, säger prissättnings- och tillväxtspecialisten Andreas Jonason.

Så räddar du lönsamheten under inflationen
För låga prishöjningar kan vara ett misstag. Foto: Adobe stock

Inflation är en utmaning för alla företag, stora som små. När pengarna blir mindre värda måste åtgärder vidtas, annars drabbas lönsamheten. Men vad är det klokaste draget att göra? Andreas Jonason, partner och vd på Simon-Kucher i Sverige, lyfter prisförändringar som ett av dem. Men han understryker vikten av att se det som en justering av priserna, inte som en ökning.

Någonting är fel

Du är inloggad som prenumerant hos förlaget Pauser Media, men nånting är fel. På din profilsida ser du vilka av våra produkter som du har tillgång till. Skulle uppgifterna inte stämma på din profilsida – vänligen kontakta vår kundtjänst.

– Man höjer inte priserna utan man tar ut ett skäligt pris för varan eller tjänsten. Om pengarnas värde sjunker i förhållande till värdet på produkten så bör du rimligen justera upp priset. Och det är så du ska förklara prisförändringen för både säljstyrkan och dig själv, är Andreas Jonasons uppmaning.

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