Så får du nöjda kunder i en digital värld

Kundvård Nöjda kunder är ett kvalitetsmått. Men hur skapar man nöjda kunder när digitaliseringen ökar och kundlojaliteten minskar? Här är expertens tips på hur du får kunden att vilja hänga med dig.

Så får du nöjda kunder i en digital värld
Mats Gustafsson, Wednesday Relations.

Personliga möten skapar relationer, men hur skapar man en positiv kundupplevelse när ingen från företaget träffar kunderna, och kanske bara medarbetare på kundservice ibland pratar med kunderna i telefon?

Någonting är fel

Du är inloggad som prenumerant hos förlaget Pauser Media, men nånting är fel. På din profilsida ser du vilka av våra produkter som du har tillgång till. Skulle uppgifterna inte stämma på din profilsida – vänligen kontakta vår kundtjänst.

– Det finns många möjligheter. Relationer byggs överallt. Den totala kundupplevelsen skapas i samtliga kanaler tillsammans, så det är viktigt att tänka på hur de hänger ihop, säger Mats Gustafsson, grundare av Wednesday Relations, ett nätverk för kompetensutveckling med fokus på kundrelationer.

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