Pengar, pengar, pengar? – Så möter du ungas lönekrav

Rekrytering Unga vuxna ställer i dag högre krav på lön än tidigare generationer – men pengar är bara en del av bilden. För att lyckas attrahera och behålla talanger från Generation Z behöver vd:n i det mindre företaget förstå den ekonomiska stress unga lever med – och samtidigt våga vara tydlig med vad det egna bolaget erbjuder. Det menar forskaren och författaren Anders Parment.

Pengar, pengar, pengar? – Så möter du ungas lönekrav
Foto: Adobe Stock/Eva Dalin.

– Det har skett ett tydligt skifte. Unga talar mer om lön i dag än tidigare generationer, säger Anders Parment, forskare i företagsekonomi vid Stockholms universitet.

Någonting är fel

Du är inloggad som prenumerant hos förlaget Pauser Media, men nånting är fel. På din profilsida ser du vilka av våra produkter som du har tillgång till. Skulle uppgifterna inte stämma på din profilsida – vänligen kontakta vår kundtjänst.

Han har lång erfarenhet av att studera generationers värderingar i arbetslivet, inte minst Generation Z, alltså personer födda ungefär mellan 1997 och 2012. Enligt Anders Parment börjar många av dem sin yrkesbana i ett läge där pengar inte bara betyder trygghet, utan i många fall står för frihet.

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