Målstyrning med mening – så lyckas du med OKR

Målstyrning Att bryta ner strategin till handling och skapa verklig förändring är en utmaning för många vd:ar – och målstyrningen är en grundbult för att lyckas. Här berättar Sophie Hedestad, målstyrningsexpert, vd och författare, om målstyrningsmetoden OKR och vad som krävs för att få den att flyga.

Målstyrning med mening – så lyckas du med OKR
Foto: Adobe Stock/Birgit Walsh.

Många företag kämpar med att få strategin att leva i företaget. Det kan finnas ambitiösa planer, men i praktiken vet inte alla medarbetare vad de ska prioritera eller hur deras arbete bidrar till helheten – vilket gör att strategin stannar i ledningsgruppen.

Någonting är fel

Du är inloggad som prenumerant hos förlaget Pauser Media, men nånting är fel. På din profilsida ser du vilka av våra produkter som du har tillgång till. Skulle uppgifterna inte stämma på din profilsida – vänligen kontakta vår kundtjänst.

OKR står för Objectives and Key Results – mål och nyckelresultat – och är ett målsyrningssytem som gjort sig känt på att tilltala allt från stora koncerner till små startups. Metoden används för att skapa tydliga, mätbara mål som kopplar organisationens övergripande strategi till det dagliga arbetet, och fokuserar på det som verkligen driver utveckling och tillväxt. Sophie Hedestad ,vd för SaaS-bolaget Noxit och författare till boken ”Riktning och resultat – modern målstyrning med OKR”, menar att nyckeln ligger i att förena strategi och vardag.

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