Skav i detaljhandelns resa mot hållbarhet

Hållbarhet Vägen mot hållbarhet är långt ifrån spikrak – och för de flesta företag inom detaljhandeln är det näst intill omöjligt att nå ända fram.

Skav i detaljhandelns resa mot hållbarhet
Även internt finns en seglivad bild av Ikea som en i grunden hållbar organisation. Foto: Adobe Stock

I sin avhandling i företagsekonomi vid Högskolan Kristianstad har Axel Welinder följt möbelgiganten Ikeas komplexa hållbarhetsresa.

Någonting är fel

Du är inloggad som prenumerant hos förlaget Pauser Media, men nånting är fel. På din profilsida ser du vilka av våra produkter som du har tillgång till. Skulle uppgifterna inte stämma på din profilsida – vänligen kontakta vår kundtjänst.

I somras planerade Axel Welinder en fjällvandring. För att köpa rätt utrustning inför resan tog han sig till en outlet för friluftsutrustning – och slogs av det enorma upplaget av varor som såldes under hållbarhetsflagg.

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