Näringslivsprofilen Azita Shariati kom till Sverige från Teheran som 20-åring, och har sedan dess gjort en kometkarriär i näringslivet. Efter studierna jobbade hon sig upp i miljardföretaget Sodexo, från restaurangchef till vd. Som vd för Anicura tog hon företaget till åtta nya marknader och ökade tillväxten till 30 procent. Hon har kammat hem en rad priser: Näringslivets mäktigaste kvinna, Årets direktör, Sveriges bästa chef, ”European Role model of the year” och så vidare.
Allt detta kan man läsa sig till på Wikipedia och andra sajter, vilket förstås beror på att Azita Shariati har ett mycket starkt personligt varumärke. Och det i sin tur bygger givetvis på hennes skickliga ledarskap – men också på att hon har varit medveten om sitt eget varumärke och byggt målinriktat på det.
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
publicerad 14 februari 2024