Ökad försäljning – 7 framgångstips för vd

Försäljning Alla i ett företag kan bidra till ökad försäljning. Utmaningen för en vd är att få alla medarbetarna att förstå att de är en del affären, även om de inte är säljare.

Ökad försäljning – 7 framgångstips för vd
Om alla medarbetare blir involverade i kundmötena så kan det bidra till ökad försäljning. Foto: Stock Adobe.

Det viktigaste för ett företag är alltid att skapa nya affärsmöjligheter som bidrar till ökad försäljning och att i förlängningen få avsättning för sina produkter med god lönsamhet. Trots detta är det inte alltid så att vd:n engagerar sig tillräckligt mycket i försäljningsaffären utan låter en försäljningschef sköta hela processen.

Någonting är fel

Du är inloggad som prenumerant hos förlaget Pauser Media, men nånting är fel. På din profilsida ser du vilka av våra produkter som du har tillgång till. Skulle uppgifterna inte stämma på din profilsida – vänligen kontakta vår kundtjänst.

– Risken är då att de ansvariga inte har en helhetsbild och att man missar möjligheter, berättar Patrik Nordkvist som driver Konsult- och utbildningsföretaget Försäljningschefen.se och som hjälper företag att utveckla sin försäljning.

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