Rune Andersson: Priset är inte av Gud givet

Prissättning Många företagsledare tycker att det är tråkigt att arbeta med prissättning och lägger mer kraft på marknadsföring och försäljning. Men prissättningen är en grundbult i om ett företag ska bli lönsamt eller inte.

Rune Andersson: Priset är inte av Gud givet
Rune Andersson poängterar att man vid prissättningen måste känna sig fram och vara flexibel. Foto: André de Loisted.

Pris, prisstrategi och prisdifferentiering är viktiga faktorer för ett företags framgång och dess långsiktiga image. En som insett detta och arbetat hårt med prissättning är Rune Andersson som under flera decennier varit ett tungt namn inom svenskt näringsliv och en nyckelfigur inom exempelvis företag som Trelleborg, Getinge och Mellby Gård.

Någonting är fel

Du är inloggad som prenumerant hos förlaget Pauser Media, men nånting är fel. På din profilsida ser du vilka av våra produkter som du har tillgång till. Skulle uppgifterna inte stämma på din profilsida – vänligen kontakta vår kundtjänst.

I den nyutkomna boken ”Sätt rätt pris”, som han skrivit tillsammans med författaren Micke Sjöblom, går han till botten med prisfrågan och med andra viktiga saker att tänka på för att kunna bygga lönsamma företag.

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