– Innovation är i grunden förändring. Det handlar ofta om att ifrågasätta det man gör och de antaganden man har om både organisationen och kunderna. Det är obekvämt, men i en kris blir man tvungen. När trycket mot strupen är tillräckligt hårt går det inte längre att ducka, säger Ida Hult, som arbetar med att förbereda organisationer för framtiden i sin roll som Head of Foresight på försäkringsbolaget If.
Tuffa tider som grogrund för innovation
Innovation
Ekonomiska nedgångar pressar företag till förändring. För vissa blir det ett hot, för andra en möjlighet att hitta nya vägar framåt. Framtidsetnologen Ida Hult menar att just begränsningar kan föda innovation – om vd:n vågar använda ledarskapet på rätt sätt.

Foto: Adobe Stock/Peter Cederling.
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En lågkonjunktur innebär nästan alltid färre resurser i form av mindre budget, färre medarbetare och kortare tidshorisonter. Men trots detta kan det driva fram kreativitet.
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


