Skippa AI-plan utan tydliga kopplingar till affärsstrategin

AI-strategi Aktivt ägarskap över datan, riktningen och kulturen i organisationen krävs för att lyckas med AI. Det menar Sven Nordquist, Sverigechef på Salesforce.
– De beslut som fattas nu kommer avgöra vilka företag som står starka om några år, säger han.

Skippa AI-plan utan tydliga kopplingar till affärsstrategin

VD-tidningen träffar Salesforces Sverigechef på Dreamforce 2025 i San Francisco. Vi passar på att ställa tio frågor till Sven Nordquist.

Någonting är fel

Du är inloggad som prenumerant hos förlaget Pauser Media, men nånting är fel. På din profilsida ser du vilka av våra produkter som du har tillgång till. Skulle uppgifterna inte stämma på din profilsida – vänligen kontakta vår kundtjänst.

Många företagsledare talar om AI, men få verkar veta var de ska börja. Hur ser du på det?

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

Blogg och krönika

På nytt jobb

Hämtar fler artiklar
Till startsidan
VD-tidningen

VD-tidningen Premium

Med fullt fokus på vd-rollen.
Full tillgång till strategiska artiklar med tips och analyser.