Så bygger du ett vd-varumärke som öppnar dörrar: ”Folk vill göra affärer med människotyper, inte logotyper”

Vd-varumärke Att bygga ett starkt personligt varumärke som vd handlar inte om att synas för sakens skull. Det handlar om att skapa förtroende och förstärka både det egna och företagets anseende. Marknadsföringsexperten David Björkeryd delar med sig av sina råd för hur en vd kan arbeta strategiskt med sitt varumärke. För att attrahera nya affärer, medarbetare och till och med få styrelseuppdrag.

Så bygger du ett vd-varumärke som öppnar dörrar: ”Folk vill göra affärer med människotyper, inte logotyper”
Foto: press

Med ett tight schema och många bollar i luften kan det vara svårt att hitta tid till ytterligare en uppgift under arbetsveckan. Kanske känner man till och med att det inte tjänar något till att jobba på sitt personliga varumärke som vd, men där har många fel, menar David Björkeryd, digital strateg och medgrundare av Grandur Digital.

Någonting är fel

Du är inloggad som prenumerant hos förlaget Pauser Media, men nånting är fel. På din profilsida ser du vilka av våra produkter som du har tillgång till. Skulle uppgifterna inte stämma på din profilsida – vänligen kontakta vår kundtjänst.

– Jag möter ofta vd:ar som har en fullspäckad agenda och knappt hinner med sitt operativa arbete. Visst, att bygga sitt personliga varumärke är ytterligare en aktivitet, men när det görs rätt kan det göra stor skillnad. En vd:s personliga varumärke är ett sätt att kunna bygga förtroende för något mycket mer än bara ditt företag. Folk vill göra affärer med människotyper, inte logotyper, säger han.

sL6IP0CGqyE5gTvggFQ86DK1o+J2PCuUGt0uJPmciWBVT2RMXnmUmxrwVDtAVHvRxcX31xD0FoHzv/hnvM2VdkESmAnnWNQPt2fircDcJ/qHVo1OSLwF6GwOc1SO5ntN+iXIxZMN8luYj6GTqMeYx2tsxTIZ7KT7gNP+yCLP9TglpIQuwCyreUerLono1zM4bu607JinDPi9GxrWrhF33tJex6QMvo90cvPPwslrkWm93okTty7QzaJnlvjZB1nnqg9mYH75fV/QiAo15ejRyFDlvqy3/YXK8HDEXf6Pv12xAgzoj+PSo6sbBaCQ1Aeg727zWk/YcbluH5D8/9pkD63DZrZ4YXduoK04hMYhtnulMYHSvjgmjj+t64Mi1TD+M7h6y8Redk7op91XdzCcIU0dplXyU6V1H+KlHJZ9G19DUzGwj3Ou31YWWWQNzRjYHwimn8rw/SmhmKLqsgb2aueQf/3YZgaU2ejYB5+et8uVYVkGLHtpMd0xuS9+rEDubJBU74ZLXjFXi7mAFS7p3Gj+56VeO4QrfsXh3q62zPBKb0hQSSyrABAGMlZkwOWxwdBPBNgkvmhB1QrAsqbtBg4K33ys4idtJq8G/tuKhCMr5+L9iV3+o5caawZ3TKeJTVxDh5IJ9FhgyseFqtZpTszvdd7bbemuzzjF3GxhTbkrEfwPXRktxu6hjLnx/Kl9/WGvs+Zhb8iJPNH1RIztt/yeS2JG3a/SIOKHWFJGXstv0MPE36uNQXBCM4COMWtbYjcanoHb5HuOhDmpGa+lqpsO64mjpzcXedxd6j9vMd2e115c8Ff5RP9RfGyt8fJmJFpm/fHWHlvGQiXqpV8SDUOeyDJgrqn5yj/uY050PBK8NcyYRNRdZ213SsWPGtXQyXdesWoRKwRnEob/5TojS4HYd245BgrIzz1/Mrm1pyqpKhWWvsSQBSLQNc2HRkF872/mStWiCKfskODu19tKpnLzYTdhtZHxaow44OSddVQ5xf/FFGThQwt/S9VlqXV/Q7mI0sV3d/0wqyoRDrtzFRNk3BrwxsGf1oTlmnQvCqtEx+Z5vruYB6AXSdbaz27GnNxFlTbBZqX/N9I+3/SD8XJLwpjUlpzV1UfyfUnYnvuNfXTykmgYSNb8C8CvOOhM5q3Yabrv+OkKS5AcmXgaxK5xnctdVYgGe8Fb8q2yy9oQUiWGeesEHaIoRinRcFijFzO6Su+pIpRYWyRNpyIhDoZk0rjz8pgDVySO1VvGnS49BRMRryw4wb5TtEnrWHoXfloq8ZNyWr2jNsZYVnzu1BtKKtl//sJu2LH8fnFm4Cpdc++QXeIXICrQ5TfHAuKd4sNo6Pufzh+WBgoBNqxvp4KeYEHNbUBHlYVNZcR3haOSQoVpqCQ9H7cxp3c40acHSAiT290QDRRTrow0Bvd3/nCeQ5nUX+WXQ6Xiw0QLY5APevLuXbiulKbd5IitvxfO7JDkJLGJALHrvW2LOfTqb4DoNbhFUvRgWTLRnD9xDwBg4PQ0h7hjJlbhfpfEKLDLdr9v17Qs4YmbyekIFT1jgFvIW70y14jd7Lsz5PW9kCN55pkUjw4d80DVWcRLpKWIlyiX+vr1udveNB+vnuMtg9B/ASuYDBaPkAmbTWStdlVlFfVhhjsD608V8BKKhordIFtJZbubWF45nQVhoBRI/cz5b5kEgRpfnNypTtUpC1QCvowZuMjP9B4xm2+p6xtIv87GnqLJZTcOdEHIBiAdiBcoPNF8thkHCSwOhH3CTt3BmLq7Y5P8gx94EmH31HKl5azv7d4FTyN7usGhgKd3TjPmqHOD1BYwL8uaPO6GXjetVHTW+bReH4fwa4+CPcwdTJTy2bOC6J13F91YtY4FwLPcL+yA2izvY9MAEbP+sbW18uz8BX1rNQevN7MlBXnOf4JPRGyLvz9NaoF+MkolLyygeD0s9CPp3+9CWaFk9hJmtxvvWsDDymwwBu8s3G4sakRWKc2rNE5xEr8OjzqJnLcaVhn9rR2pFYCHjNJFc2AKsETEXslEmlCux55kNIaekQqshez8KBBJi9VsnTw9fJIIEdrq8dgblCdPbKKBzO81CtMTR3E0+ZMIDfelvGtM8geB2uU7VoW7UYSOFbXH4wfGquF2IO5R3rmP0hzbfwrhmqrhtLzRTJ+6IjAHp7z22gkHjVNj9jyLKCVYj11gigh3sQrs4Fof6SgbM2YZI9k2QAsiOOfOfzib5PNcFKbVqKyoRkhYEoPkOL+4rURazCTTef9ac/NRlM/Wwc5SRDRh974Ps+f+kk5ehRItmThqHl/uE43v26djH6cQ0x7uLYMLHQVNHsNjEC4kYcxRDGFLUHEBapIVUOg7l/Ngx+pn08aMNF/yJhElRUlKsDbdynvwJ0HyuVjfcOfi76/rXC0cnp8HDT1u8L+3AvJ8lzJJKQrTOPSPLOoA4Ooe/JTQx1V+kujGDk5GdpWb/9PPXRyzodS4ACSab1yYczYvV/Tyf+gWeuKhobqr8FkBNOYVWwl394e3bbeV9PKGOcBFmMa9L06TaAMp++s8qMJAFwTICz1aer/mvNK9HnYftg3L9+A/gV2jAz8FfQUSbs+TDUiStWR3E54a6dA+M8Wwd9+F4V3pK8iQU2Ra/IPV0H/S91zJA6s/s6Fvsbbwc8f5KJs22D2bSbgeuJobPGxVX08RK6CkjNFYr1ZasBa6UlM2cyxaMzYxDDtbFBbyXrLQ4dZnuhgP+WbTetcUnWM9k/VwNVStdt2QG9/POHsijoZCdRClLncUUIpw84e68VMg+yJAzVgAZDzRir+kErajmIY8CDvirXbA72ruM4GDXINgOvzOP0k36/zW3kS/zQ7r0Xf0/99ZYcQkWmHKCAz7fPU1oeM2PMrEDbnNGAQLip7LW2b/9cfak+g8ybm+/a6GJbh4gCZ/E08KIAjcE27MKnEi94dj0QJWRCxt79uMrc/OYa3Cw9sQgSaE31PAuHbJr7apWtdn7LoFro3OQSIokW4+fxzTigk5X9nRPgEf398qjHElO7wxNdYzVNYvPArYt7QM8GxAQHWc7Oynr1fHDYICSGxjJvIZ1cU6kKqqgQBfCLX/PnuxpM+dzCjpAdpTE0gu+oylvLiYAqnz9W1W67cKWA6RaaxLi1TUGksw35TAws/KL+Cu2Z2Fr0rtksy5oSJKJuVERG9mfKEcWK1ySbLvYt9/WXW0yXwsnEkEHdHAC5ng5QnQr+NGCgiUJtTro/yicILZu+bpJhFzPLRfUPMzrfMvIbMZ5K+BhVEY3BYUpFiWFGH2+EKgAf4XrUY5rvaUYycgaTJvd0fA9dO7veoWj7nhIwq/xG+XN3+FfhwZBSmWK1cnxSwwCQjCDMx94Ky5vzSKASZnOszlEhdBV4rttoCq9st6nxLE7jJrsDwl+nSSMff9jnz3U+0Ff8B7jsOj7attC4AqDI8rjx2pFoulUA4x+FrCHqdVKTBdauJ1Cr7AH83BR+nPgtoT4L41MdSs1Kec0GqXqmA6I4si8rhX1cfPbVEhMHLLpgEX1cy/uqmXgq3dminm4aLA0os9CAY5WDX5UQLq9F/8Zq/mTA9MJEG/cLujSNnkdmmnRtSRArinPIiq4Krs5BPybbWPuvnUSmjkxDWLK/CKPxu9WWq557jbZRHZmEvtNMWtY6qjR6SJoFOgzS36FyYJgs6o5veeVeJjANdku2zL1PrBYRntRo3L2A8swdHv2nPijYVWu+nalKr+zkxfRzJAC441Z6wbwRkfovrkJdNYpeQeu/pB4Kf/6DEll0vd9VY73ZnpGC2EXEqhEm3+x/HyUyEVNVZ42YANf7oqXBP0TQvbrZDRyK8c+UaxWnrLx37UPS+17TtJnDFgkMOPfEG+115QLnb+RfKS745mwH9NYJnyijcwbvavRxzt2iK7ywsiKAuJ3QNJ1OUBPLKaD/13Z/Z0w5YjsMtDu7Kl9ZLHuoACDTIDVf0MUEweijas08Cn3h0RX227JlbCNktZcPHRiOnN04SpuaGqjhEpVRSjrGt/nVWwIUvif0dlRaTp205f0dq77pSIhb5Zd971jb4CJvJLKCTSENShZtBHvHb72emF3abqQqQVC3ZP648MZWTjV26l+rkRQdHyAHiToX4MByakPHeZIpM9f9Kg1wxcdNcwsmMoG6q7LfrwPnyGw0VnmnegJ1mEyjggKiSBEhsdugprr8dt7Yl/ar/nroftOlASFe2J7NOSJffdEzKI04izAJddFed4BXpupT5IrUsusqGTwIdJBnqlxSC5WyXrG2Hc9UlBhO4Vs1+AczChH/KENo5M0OJZGrtFDWJ1wCdijXpO+pGeK3tcZWQVlhL9dAIoDKPbjM40iXXO71GJVi2Wbz4YngaDmnncoytFwoHiSvtHUv3oHNzwd+npuBFFHoeiK63NszaAj3yfEADnkCNhs9g757O7YlOONFJc+a3JD1VN+8CQAxjJqF9wGFsLpY3h72FVhHVV5XFTmZqDA1PsNs19Bt2N6seLJd0G/brmoaKAVNvhvkoPc3quE3uhw/4lk60IIcfkXiJPfSuCIaM2Yx85QIqgzmGNM95JsVYdRB51Wa2i3KhHXMwjZoMkVV9D/nQ4x2Bp3Gr6oGVrxzRDeA5Fl5snMenod1hEb83DCG+vEg/q6d0jFtwnWgTJHtwXnI0zZ3k4Fwyvjc+5mnjlGqgwu9KfinFZPIfvrbz3DvNoTopiNekGXDzk0SDWj6kYYBh87zrd+BE76wlo5OAxF4C4Ai1jbIqZPHmayPz15cZ91JNxw3/eEmDw1ZnqbA2tGeogERvUsFE+OS4Kng8gbegdGLvRsGtrTaiC/629IjeSUH042ggBE3KpqHpTd0owf0SWCNJWGn2V9FGa5WPvIXGHiOtEHGTH6xPJ8sDl40X0BevONoRwd3VNIW+ywlrHvDEIVhkZXabKUvU3i4F4b222oJk/KP4BguDppWFe6iqGPbHo5zDPQmzodSFWhmDpwa4itP9QJz/Z/J2QY91SuWwmz17zz4QNevoKTIADwfftf3wTQmCBCyX1KULhrD6ecfrETko+0Cf1Doap/03bWHIdjIblR5VOVGsMAV00jAwN2cX4YdxEchozBrcVkOW4awiH2N3Jo/Rf7bcMA3x8Fw+1glOEPS1pPoMashA0Tn44txJPb24I6+s+cG2bXVoHaZ5ApMN9EQekiKJdIZ39baNKZJ0E5omylHlxJlrDCYorXpLCPXUxPGsmmPrlx0RzTJfC9+hnuaCAuATq3Mld3ja1G34r3IA/hm0BHv5740V1TBEiyFQmggv2cPJDHlvZ5bmoOEI2tMbHc7a37PWZLnZigNm3w4JjiqF9TjmIMPoov7Lj1v/oIzn4eDeOfg/z4ecFKg8ykMPcw6eHSZVi/mkKMnatQ9ZmsyjF40pWMWtF17AthUH2Qxj+zG/J/lgXsSrpvl1Ryk8enhB3MsUxrVeyU5IFSFnzbUgZu8H9EQayXu+D2WKCSpV1XeANts8dh8zFVE8ZjpVZyTRUFFQOvruo91lirQVuteEg4siSGWVLKxXQ2WXFvtASoySZ9BL0tJrC8GHWZJVOZaRHO7WovROZQ4mDXUAaPF7XvoQFy4jsO1MOG7mWM7lqzpBDgWmCeIo46OrvlkK7UvDwPBzsCyda8Ti+7GUdOJBeM5OSR/Pp9AIogxd2WoPUgH11JsyLPq3JsNedcip7wTdnFuCX6OC7W6BvPnNAf93nDh9LjdWHmiWJtd/WoT+TO1eCO6QUsOUMf6+QVTOaFGtAJqVB53Mfb4tMbjLQavVaxbI99/ZgXXJCGaKUcVI8BpIOKQidjy5muGcnJBnxjJmdMXzl1MPaCzaxWbBLlUSkjTZQnP6ae+Dsl5Kk8lb96O1+farY/pgiSplyBeFNuu/m8zrHwZrGpyus5IQ57zwNDeozbBOkcqmht1Ld6H1Y3h5uwDeT4DE39CmG5kSzCbZFeNEK8d1Vs6nYeLdHdD5TiUVQkVB27R33QxUCZkWc2b4BRstXtqS6p/+gUkMjnr9pTcHijVkTSrekE411oPfFWcfxh4rV0R6AtQCjmqIJduO8VYjg/vZwLdBefnYEFZvPGj8vccmfkHRKQFn+8s3bkkzvVMEOua9DhALXYUh76z4yphZCd7EN5qLllPsqLBh4+KjnrFMSQjRVmu4dQtho0LexjPJ+H/Q6kRrdrbnALfh485NHMNasTG4pAcpjlk0eOOGPJLELg1uDGcp5WSleRlGhSJnBJCg2auZ2aw6/0XvKH8NXj0R7EgtjbHbRJOmkBW8iPHmcuPsB0PWctxD0nlX/eII8PKAdcOw/MNIIb4q5lgaxti1XdqmzlN85oPZHQio0tsEEstlRrbbDIt2pstie2pnAb1NkgFULtGKNCFdXAWu6SgZzRoEyfA6wz3LfH28Y7d2ZU4bfGZ/umah+e3yJnhpW1wxuWGOwBH8prQ1+FdbwIjWFKGtlMW8I1/mu1DQdVaWq+ZqASUnu0GaQ5cTiZ2CGPJM++uOA0dX5IEndIktmqmVNj6qfDMRmCxZBR2h+ndoXzrf2M3VciOfm1JUH6sHGCrCHCvIHvlnV8M8+mxzHu/Ov574LoJ4EJ/LBBRrhkbCWpUVi92Nm+b5c2/i5VCWHZJz5Obyu/xxFkzDr+Q9GQwtloF8br1sUs90EwVLvTdlZt1at4YAOu9P9HQKy8Dd5Y2J6oP7Cn2DhN3YVtJFe9Nly+9hOeQYv8063GmUqeGxXi6DAArqfYDoZh70ougsxCi3VN43HF+8YWkru1HZw3CKTfDnJG5Yi56Qxp+cKoZffC0kQ4hj3Cl/UYNhLhi73AuBhnhjBsZZe84PtBpBxDnK255qoMIZu0WYnK+fh/o9hKdlyge9a/yb/GnCZYcT1Tk9u0n5+4DZVlv153hJwSMB9nlfDxziwqGjE/jybkIGScov7+8ANzgaLy56F93uC/PS24TFAIDgb24+jbrkaBw984YyPS/pXrvRhy/n4xE/dzWp4RvJ6QAHQe+A6weT06+P0idQjhTFD0M2iM8yVIlhTwyDC/xoB8RXn/AQpb+HS8vu1AyIsip+UKB1JYbD++OxLe9yKKPkekeciE+HaUSvdPp5W7Oxgckob5d+zr+UuMLviQMdbb5QtDktASGkvV3Yp+T9QHgJCpg7gb2X/LEDL0E68A6ketkszMcTUV5Zi7h2yYrJ4f9D1DY/11Pl3WzmkesPlFW+TatkZegdlJHineDaHLGygQgm8hpCCcT3nUAx1eY2p9GcYbw9ujLwrGjVQHLXYqDV0DFCMZHZbdogwYwiyWO5zmBNdjodeZBgqp40dAzNi8eC+t8Pp0HDKZnnLYv0lVy11ZDqJQjv9J2ugSIer2xyhse5TqG3g1TmFiQ+95RN7d6NmehbjUje3jK8h3r0LVI6uo4/C4hVv1oTByqImXyqECf3d9VqvymUt9XSvtyaBmlX+OwpEdJZEJIDXRqwZi56SjU3dwGfkSJUoL2r7/TmrSqs/UdoSeC1q0sl+xV1XnndD78LGju6WxFpQpd6VB+WwadFSiAqjeCKQvxNhEfC7WksLtA7qPC4sM+kFy7djWIcxiJhyJFnJsIh4StnZqPTH9lQlnX4NnAeCVIETwr/YqTrElG5jE/0UpdJ2ht010ziKEyWX7Dj+EzvIVUyhRAHN40zmcK2A6sve0vwQ2XighnGEGFZzADklF+RA1Nfpg/+lfD2xTYWCGo+GM3L2mIVZDTFT+3Qt924GdQEjQ3v/QajETW9zz/0IWB7AIIHfU41HEVAa3UCih9zpOwRPcQW6Jzj59OiPJ/ku1O4U69KVQJsGTHd1QCvtFTP7QvEhD5N6ykl/rM7OwRLEN//k7wwkfpTAYvBVMsYxshmCuRvnS+t4KoxyCJUfZEGh5JiFoKnZq+Yff0UgvIYURFSYvDIfvMLsgMtfYSHxljEhOqeb5F2xbEJblvuJASiwfkAIf7eWLmV0BkfFQG1z7OCULSLMggs2JArer/gQxjcF2ST+s8m4XvHrpxcnYNrlRITD/Hy4KmrCOQJulve1a4kzrAby00wcavvhPXPsXMlQHD+QPMXsBW1mVR0JKinn84C24proarXNcQyYM6Tvyi6ZIFjDn0rfHg6s7IgWTwW6xN02vzmAFF1/jUt92eRWChOMxmQgIX8RMMu7OntB+KxGHvy7Cm2obGAVsG3sRiOVz+QFGb6xWUQ08l0asIwiHyD49ivEuSr2mBhuXCxYpdXCu2DpvSCCyiArAeoX1KCWFt6a2xoV1q/7p5Gny6cWHUrdhEMXkU1G1Stw+1uCJNxyoZ1wJGrOXtl+/F8SigfRZoEhwN/3yk2jsdbwH62KQ6foZXT0CEROxvhD/pnnYTLfUZdnEwlBA+mINqAvIOMTztIZ2esTSwftToYO2mOs2KsQz5+dFhvOe8xCLUcgrvZ8ToJBbYsHF2BzzPk5DJ0BkyStOcKqNP9zECcMLSLjmecyIfz1FMC1OC2s7OfuCHveLcO61g9461h1EE4iYtK+oHxQ4mLlYpr0aB0PvRTORk122SkpinMZLCSY5JfWhyqTiG6s11Dd/Uj98Wn0LtKyHKhRwaVHvz3mHLI+WqM/uQLcBFnbg0pZFvY4bLvosGBky81+quboC0VDmuJXW6652FOTPrKxMFJk2DY8OyTkEITB92+C1zOMYrS56s17IJtWJLTD9EiTYvqawaBQ6Rm4V2YePG98dOk+NP1d+iktofbWtG3nWTMD4OD6E3KlW+QL/oU8zJfyUzfDoM29BCe0ncjAmmXEOk5sV+mUpRBvvDxVw7PM3TgZFpOHkNGNaKRjCAbVj2np0OX7c249gXf3AGymWNpa1cg1sEcyWq1riNftyfxujx3t4t1UVbpYUiYdFA5e71q132wwz2qcPmkr+Dv6fH4DzRE8hvQ2Q8gpk823xUIKvhXfzs7cNUqqGbuMuYA49hkjKsSi2Ecxy7kjyK0E1Rs38ZtWW9p+1XSztpuoo3OozJDECR0icc1riSg8kOwakRDOatAsfIBNHKJpNIFyVY/fArfMl6eYxXnZw7GQa9wCeUgiSZcCBUfZi5MM+KSzUWvWMQTvZR2uYtk1xJxOavOXnCnW56coXZkWSePP8hnMC+vOBcvRnV8LZE6C9RUmGF5WpsRAObgOY9T6MqzS+60JSo3ah/OGmF1+N3Smw2L7YjAiiK/bFt9RUD/zegOWH9CWg2R6u2XNtW/g5h1RoRrxw4Km9l/CjtzROt3jZaiO20dAxGko85Jw1twceJwcwuFSjXTpeJ5UThvZHLA2DRjCcDz9AFaQozfDVhP4KU4QGchIKMysuzxeeZw9M64gemblXN04QVohPi1RUXSZ1699jgOCe4d4Z39IC4otBcwRmSRRHTH0HcS6hbfZDahQAWn2VkAnp0Mwge7dOZklS25SnNyMBXkE37zPE2uWQ84ZaSUuHXQqyiFJWroCpSgfNYlw9CkU6jrCOculoMDZlIdIcdp+SeDbYzgtUhFQBTe3Ga1kIhP9mjT0ktM2qk77tkUA4ku32ULxVx+2/XxtZM8iZKsx4g1Tjt1ZIV7dSnsb/ewea2ruikxBzMjW7Q3JilSnxbtEezLvgdjPona4uFFIGR34W0thJUP9m9YWbyqPRgdgjIuOWnW6WX/+E6vs2VP24YcRRFPwYtkL6zYwW6KANCiTt33VA6FcvjjyKk6W7RhMctnRFPT/NjdYS7XiE5sTAojA7NP0UvsQKm8Of+VyGRVsxp+ahSLDNxRgH1Xp8U8lufAGkbZxOpjgjTtQZSoqu22RxGOdxsTirgCnbzpL08/GH7NSS7futzHtHMpPflJz52cEzc9fD3YrS0yPGezUQk3v/D1eNvcJMZcWTA81kMXcXCLTgO4Z/q7BEf/kGjrE3Ua0gS5UWN6ZdpmCUVbdazYj2/rxCflwQ7IpZbPWfqO93zmo8RikWGXNETNt/7d5/68Ak0jabXjACTNiSSDHYTtHl/NN6qxQ8B/N2UGlYditDa46Dwjru3QxL6uY6PfuyUyQo34++mYeZrEQsZzs8A3Kppj50pn8MWdrTMjnmPrnzf8X/74bvkFbKdQtxlaydRyJgjWcC3HFCtIQc9n4u7QzPLSacXv8gPedtNh/1teKDsUdmA6mwuOZnQIaUl8XAlrWEXTP6LgcfYSLTMIpDfaBry2jV1rLnnf2okBFOSobh7YZQiGdWuSCMcG67M/AQZpY10G0HCs28Xuz5edgGVsGHA9GryEWqb6s3JL5XDCwSEqgpk3c0/Dsd2Z6wZMJeighcUMqx5TJ2mDNLaFSTElsmS1/DA5nscs6/psO4WrNAblXflIcFpz4weXPZ9VPJy+Ezz6nIj1m1q0xVQiKO2Ck/8fNki57iDnJp4dxb8cDkByM3CFseB7MSuOHz1hfzrGSG3rj8dhWtACH1RzTZDOLQL+8jzlU/8o8XbUzhIVHBwnOufM9ZNhBwO2MOcm73nYI4f/AIO/3FT+De0UBtwtpL2ns6HB1BUSQLPv0WwIK4D44uTS9D6StDCzERyXdikx00A/kUU+bjuCL/VG7WuFiaL1HKJMFQhh2Xpd3o7pyKnqGXGT2geVQEv75H6sK3cdN10uNhCaKxfedkLG/pTy2cSbUn0dn19EVapO9xi41SjDWln4CAagxsRVaHRixoDWA4magp+MkeQjOapDk46DSK1Gp3c4iqQMhYxVR6wFdWwtv4o5QDvtooE92F06j8fn3QnKvxC1Qlux1zzi+Wc83TCJvs9hOpyJ1xKWQ1yOCmfL/dNMmTF8VfRTddIXnS2kiHsObQqkJY5r/1ZWUdPmWudDsWEygRAaGK5h2hvffNE2f7bsF1JYtr4OAp3B1Z2Xm4tOUO/VEMtq9A4nP8przFB9HuNkcQ8NxXkl3gOYakmPV4a5qxPyv1r91sYvtGnJGroDm14/PQ3wGmb81CviIGu/TV1umVLjp5E1iSzzF/9Nu5mDoBKVytZEwcS+Qvyl8hFr1UISIf9Ytb1W9J3k8m+gXoDyvrSCd06xWj0uunRVZZKv8yrvDRXulb9osKnunSOlU5aSHyFwRD7jkH5qgLkKetG7hJ4BlGRHDxFmPtiV6puED8T7JdW4WDQo8qZOE82FeYYGl6l5fjf0tt0G24pH17blIO0Er4gDIFT3OGuL8weNAKh3YfB4mz8ml27fsNzpkEyBRVLN6aSU+bRaCU5WZa02szt7crkPU0mOUlnnClv1OeKTvVCV+/9LQVQ1r1yjTKjxTuOxjxm6qnILDOwctM9T90lzqVCaRUaWK3mt3rS+F1ASO8H+Y5PMkVCJyhm2kC2rpbvgLJ65pk2482lLD7x/Wv3OwlCnp/kNxoduP/fr72/Sh0NpwM56BTLwT9CPm/2yArhEJaNZU2RMlJaXOaxMxvNwbwnnC7/jYixvHU7q9apIliBxzG6tH74Ae3miF9qrv0F3+dRSgCPzwc7yPGlRpEgJssERZ2cu9G/RkvNaidyLmb5ZsvLBCt+oLQdGtYfdv6c6Z8xtwvejfhoRfdtAV8WSXFFuNwyOQIpTHns7Xero9DMhhf6lGcnT8nmVmBV18Lds8BYUG/EahU0AIuYszIf417mrXmQ0n97MRLkZ7abHDeFmzd/ZtigJQeLmJTCIb6x+/X2DjgnW7qTKZe5IFJJEvCyo099i5wabU4A5hx2Lqn19OZV4cyQvmUaMrnQPovy1SVDn0HOwBIvYO1ngySa9CIVlbVZVX6+wsxht1BxfDEz3KtsTMmhdzhOfqfZcMRNaGKooF2gTx2XFFuPxFJvckPHJewXzNeIAYj69HD0T6aHmNEuq9TvQA01GL9qP9FOYs1EWPxr0T2CdHFl6TGmVQLJpiir1QCaUM4b+HsP4RBdcpA3QUHyq4usQhbUZYN9w7+WftRfdqk4csx55mMJj+GXVcSUg0gWqj+F45BgXVZM8F50SLvLS11z3JMmbuf7yUu5M3XIZo7cyxP344P7s7sIXXnYvzrIml1emHkKqH/alZeVZNnh+rRsoUtg++DHiFSS6S7wu6WrnDbu8v4EQb1TusQsM58dajRUUIVy5lYgQR2s+P4yADoyK7LRpAiuFNi4v43T6bu+hQvkkUv0hnjzhcPNx4bPO16tbQq+0Fzd8yAI+LgrY/2YyEfwkQWJwMw8WhxRswa+lgwBj4X2txciGbRK2mNJl0iyNWyNI2qaIYo2u/sDygCX0USD/AapawDUloJ+vuwqg4RAsxsDXwFLE8S4irIpKcHkVcz7uO2nFD6TuL1WNzgOmnNs31DkEX8yc5xXmV5vGjvrL0yNjXE63E6iI+l5xqoFghRd3QgR7fxySIWcx+3Ojn5aUq1zDRTqFYmSeeuRZVcGyVibovddr1XdJQiQyu56kYVoLMaM+T++M5TTb9qtyEBTrwv/Zqqf08ygaR0Dl4KnHKGV5PBFwPSluyCmuTTQmUoeJtb6zVpgd0dz7GfZzkohy0Wbo7tWSDGtcsLYMwgfXj6Km9p+hzm14r5MNq9lGktyziqXA3PCo4M2a+fNcVUW+nPpPx1risv8MlViIHeY802g46hMY77WQfhTdxP72BqTihEntTrJZxdn2JNOWhPKXMGGj7bvZawxDkTw4CmBc/yKjSB+LMw3yiqifrjnP/HwhIHMI9xJF2Va2sj/a3cb3tq9rKgwB3BxB7jhWFhZdgAx1CDIw2cT1clspo02thswxD7iMdDY5Ml+XjaLag8sLwXrXU9b+mAt6u4YJdh9qpU47M2RHecWxd/GqAHQgSWo7fJottbHYSjY+yY5n3SrowFCScba33+P2IyOK317mOTLyys2qq/XmrGAPIDLe51HqP3BUbwv7zsmW4Unnximw47Q70h94guuRpW1G0M5zF6XoHUs2f97t6YeanCiZdP4eXros25DH/DQXucXCPj9lWYsDWaF3tJjLdwUR0BkaYACoPdlqpe3X8ATHsGuBYmVegFO4bU5C7B7sreplWjT54U+ScLEr0neJszpQsaZ3Li+Pfedj2wS6hszvG07DwOC1eY6DzmVeOWukgoDPxT/BJgyfG3uxBcCWVmkIsEU/nzyttjVCTpI9gnwC3rl7cOh5K4pY3i0/+3uOlcZVYXzQqdxW6TiHIRlcW1tKzWLVZ9pP6xUcACISo+9M6PPJtdaLZmtAPam9GDobVDTPH5njYrYK16qtajWNSTLqeyFz32v/m6SRVvWIz2MjcGsfcT8miDtSnR7Zy4klbkbyC9mcLwW4GR44HYClcIQsMzBwd2VdZ4582KxVr+Gyef2911e5t564+PyknMlUj9+rqR2Om45xdqWNAaEWaK8jCgxTj4C4SYl4sqlA8v9mETSHqGjNGz5aRoDoh/xyBRBs89jgJ+8v/v31WgcUG22BqKe/IQwtHxYCoQ/z4LZ/00S4Z+WEOzFK2pZuJPvLaxh3ja2s90/80DOoqczCnk0rpGgjOxRS7Tg+LT+pOZ0csqtv3HUK5blfjTJeGd1qWeyfCnHw+kP7Y2I/m6Wre5nDmNAYSwnYTU2w+BHoTs6YA0CnlIZnLQiz+B02SXnqL3iL0VuSg8NqL0Cop8WZosNmeVa8BGGy4UrLdDv98eK6wJJe2aMx0vNBaWTa6sgzr7HIbWhS9XuWKcoyh5Lv/QBguScqkzAkk1ug/WlWVNo8P3PXzIjzi2AaBktYoUkGNM5+tmiHXwkbuxwME/aPIuycAhoUucKRFydah401Xz23uHsxHsWYQ/ZKkINxukqF2UKUoDS1SdgfbFWqZQVlMxIYIHfywd4GfAXFPl5OLdHWAP6k0iN0bc3quLW50qFsX/M2wmFmO1o83Wnd421n0K9KlJlfiOq9ICf5azlJ3yvXPu8rjzwvKc7JDiJlUP5Ml/BVpQFpeyJwN3QaN5H4x3uzI0hGx4gdx3ENdJmqSaR4wZiDbA8NbXD0kW6arqsQWFMzuAbsZ6KsoJBIhp2iIaM40XvWg/0WvI3s0KBji2GsfY8p2eON/kmRAoYucNI8GHbqN4PwuAbazT+Q/6dVPqLdLxvce5/JqiJ2BVdZJvpzFxKNius7JNwbg+8GMnKZJSREtRkOMu0ATydyRb31MgSuAFDfL3ljuh1b97H9h/BvouJgbPbU4sCa8ctB9WpoRqYtHhrGl4TE+ALNQIgFglwjJGd+dQ613EjEwp83mROnLDOkCzLv0trRwHJKdwZIU1Dc7SPcebNIorYBi+2xpdmHCRVFC/roo5TLpA+a5CtCoSQ2DlEob9t1QR+KwWohVH+GRwcAA2Bl61nsC3/A06DDM8ESvT+YfkzOEhpuheWXpPr5CVtoCbuBaYRXwC0Id1X9G7DfjpUPG3OyYtixUb1PCSbwB0EJYe5d5pw9y0UoaTp+b2C6buVpp7PuvhKGyFv6jwPZgrKQcHtOE91IdtdRyrVZAfv5/VG9SEc4gZwQw0lBMYjQNR40CUf0nWpxxWqFisS9ZctBXuEyNT9MmbQKCIEk76zPbvZFdBCFBtAeshb1SPXQZ2f9ZAIXi00EohfFYNypRKwtpopE6WWecdtQAOAhoQpnKVdKByZibxSNKk6Lp3Ooh3PBL7yykj49e0Ac1m+FkRwOkWdoPuwc9gqk8S0eKGZ4RZY8Ojy6LrpWkMRUXIS/l1HhqwuriPUn+eC7IOVQChDBcs5U8f0Jecz1Ix8y9FkTHIXHojSvLJ/SGZTNV9qo6qsyclRzFoaf+zeltHsqBAd92CEWbNk3m5xGlMRVVsB+Ok6i/E19XUfb6CQbRyfFWBTOSUdJjjkUtIEKujicfyHzDsMgCGCoGBmfS5SX5SKirMzJaYzlASvgeWLydoZ6o7aDzADf7ELRKPvIQUrMxnmn3KJNZv/1+K4E9wfpM3khsSYDvKbhFt/gCuKVwpGv4TueTV/e/gHg6kj2RNRcebfsk/j4bJXCDXuFa/sIBgF5zx0sAJbjeWvF9uTGVFSdEBG0H3LODvGG1mPwG0iLSbfCQTI1u2Xin6Cz9UqT08J63jF18ii+I7Pl+awZ8xH2PldVzvMe3T5U4673PNN5+I0HpbgaoAX7GhD9C4GB4VPtG4HCVZRQ0yr3I/p49K1erx08eUf8JiXV4ieQM1SEsQ2++o6E6GYUE/HJM1t6QyuKBDsFRsfF8p+lAHU5gpiZyWNHIyFW4xfStYU8nlwmFLIGiUfD+iq9mLeW76fDme6/AAutMn5t4jUf0Fq/V0yAIF4OUfhBVUdDLnrr742NIoIk7C5RgC/ksadfl7joPHA99DloUyj0sgp8g10WnR4kcupJTnfTBmwbxES4toNHKNE5fLeVMSb55ry0qWe/G0jyHBq3wj5F/GGf3zS73miMuQFCMiZEv/b7K+NMfLEWkDdsokYEnSo2u92+jKh9Ui/TPXo4E5DmbI6ZERSU7k9yt6lLRIBfPgxJg1Pb15qYYfiBngTp8PivHjzxNBxLGfqj1upF5fS4nt8tOxZ+BlkqglHLXA5C/i1FOw5d44MvwTwyA++WtbtsQt8Ncr8PBGhzjodivuQMc2oa8C4Uyl3tHMSUnbNITMOwcxY3AWAAtbOiKVf86mMZnEBtvxAgAPjLudw7DhqTEyIocuqnJp19uAXyI+c/RuQChTN9vwqMutEpu3w8dFzB3Ct33DRv5hIvHfiGylikb0awbss7uyFChjusbpM7X0a1PI3s6nzJuRbRb0ZBmjDYgE8LCfQXV2YKxRByA7A+JmHnmFuJf3UZy+zIRsUWSOIdXobi51Mt+aWWlofGJVtr3Ts+rqmEUc46unKhcGz39c+O1iSTINqk5hsqZTLaGUmMl8ppVuF47FtoYZE4XVLDT9a4r7C5gyiFiHHPETw+kol+m3GVVCHhPKPNFeIpIqyF44xjxIozn9pBOht3neKN0w4wtELkh361dHllI3iM4ZnWGkBEPi7U0wXZCM7bzG71EzVu/JoI71BsGRcgLF2UvPc2DquBcFbSjpXJQux/4qhXLuGEWW4G/TGps7UENmH4PA9S0DGKJ9XRjmhVqBCL/0OEdRFsToJcyWNYndiat1ZiEsJlBnu3wRpSIbGzXvC5KgS7SEyFlYvegI0y1776y8mTE/brzpUsjv6RifbjL7052PHjPDnfJAxPNzbnCRHyMqr5aQZfWyG3UKZOAu9k3HcUGiZtodMdkF2JklhgLqxOpS9OXAYXXwoYZHLTAMEvtgTprAD1k1wt9g5L3af3eJBOej4PPc0p0TX/s8uF4j3KJ0QmX2zs1cQeag+rP467dFs5lhY8+qBkxVjBYhtOVs4gR95tbSoyf+8HkOeqSU/I6fhgyY9KKdy2DIEtSR0hAJJ6UazF/RawGDz0NDyuJ5B0ZS+IVqNI1ZUCPOlx1Cm0ilHfUns2NAiPvq6T/qJ6Lh5nbYO9vt8sIMYszNhaIcQGrL2MjPRrSrkvnBgh7m8JocOc6jOuq3mS3Hg5LBDFtIDmn3pjcet8+b5GdiphHHQ0o0HnZhzQRUAgw5wZ6ryEEF2ZGNjJAO/TCsK6o8dfSbzM18Iz7qKpRQRDCZrctdAuq3ezSGMkj05xrMJpbFw49j8ounlQ0Dtm6s4hEcybGcGCfXlDz1X3apMKeYvS9EbRfMjoesxq8IIK2/grzRBvIxSKP2zda4GqOTR1lnGnzqk0zNCxredsu4X1Y0W+po0p8fU5uSxwPjzELGXd7JWsIOy47sU35hlI71550KAqiV5i1E21EgDLWepaJqhSEbe4hfPUGiz3jY5NAtleFNITM5fty6YBaIAOyqyBX+orgPXh6Rgy9zQ0ybAStNxWNYBqwBnV52452PO3Cc4DtWP+oRR6Qr9DjNYwEQxGsKB35YxTro/+CPvLmdQ+2yQJXuxX2pW0yJxzrTsCwm085t/G6K0ikfJiI50MdsY0pTPa9uOXCg7JnAZUDaVAyxih5AVja/2hJ0qqJdyO5lJJXrQEepGdM6I1edcHJXf58tjcamEZgblHrx4ECKXOilINWF+RN8j1ADK1NKiCUSMd5GxjFqINeNpQb4ItXScJWBrSPih4OV1reZG/6j+Iw46X1PuAfj8lXabksCakNGkx8sdgRvQRHmNzbVV6IVMgRTh91M+fLZhm1IondCQCgC4ipXDjgnNaQi5sWG8FPFBXV2uXLOsIKBhHs7ahtbkBT4t6qAOeYqnb1X0N0DaD18oEwd0URBJtX+xEimFjQPZPOIz6AM04k2gag59nEmSY4HhUd/S+ZjZmi3ZlCX8BJv66YwF/wQeSb0RFQECwpdubligp76YCsUtf3L5EgZFfcdVuD8ruzW/g9DpC8OCvtFLTetjMg5q9vAPUDAck59YLtoMz+YEHPf+p1g2CkgzLBXLeclCOux8LYDR+GzFu65HRIqDI2Tf/jnyCiC9+io+mGjnXYHBTCZ0tu+qppUIa9FUbIkIIqH8mu12i5Yj3I9l0EdhAMyIsP34fnhHbN+4hqjapSug==

Blogg och krönika

På nytt jobb

Hämtar fler artiklar
Till startsidan
VD-tidningen

VD-tidningen Premium

Med fullt fokus på vd-rollen.
Full tillgång till strategiska artiklar med tips och analyser.