Redan 500 år före Kristus fick retoriken en mycket viktig roll i Grekland när det gällde att övertyga omgivningen.
Så kommunicerar du med styrelsen som vd
Kommunikation
Som vd är det viktigt att paketera sitt budskap på rätt sätt så att styrelsen, de andra i ledningsgruppen och medarbetarna väljer att lyssna.

Anna Ricknell betonar att som ledare är det allra viktigaste att bygga förtroende.
Någonting är fel
Du är inloggad som prenumerant hos förlaget Pauser Media, men nånting är fel. På din profilsida ser du vilka av våra produkter som du har tillgång till. Skulle uppgifterna inte stämma på din profilsida – vänligen kontakta vår kundtjänst.
VD-tidningen premium
Läs vidare – starta din prenumeration
Redan prenumerant? Logga in och läs vidare.
– Men retoriken handlar inte bara om att hålla stora tal och argumentera utan likaväl att kunna kommunicera på ett sätt som gör att vi motiverar, informerar och inspirerar våra kolleger och medmänniskor, säger retorikexperten Anna Ricknell.
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