”Tillväxt ska vara ledstjärnan” – experten om de viktigaste strategierna för omställning

Strategi Ett oförutsägbart och föränderligt omvärldsläge ställer krav på omställning för fortsatt lönsamhet. Fredrik Lindblad, rådgivare inom strategi och innovation på PwC, pekar ut de viktigaste strategierna framöver för att svenska företag ska behålla både relevans och konkurrenskraft.

”Tillväxt ska vara ledstjärnan” – experten om de viktigaste strategierna för omställning
Foto: PwC/Stock Adobe

Det tillstånd av omställning och anpassning till nya förutsättningar som näringslivet befinner sig i, har blivit det nya normala. Långsiktiga så kallade megatrender och utmaningar på kort sikt samverkar på sådana sätt att dagens affärsmodeller utmanas – fyra av tio företagsledare gör bedömningen att konkurrenskraften i deras verksamhet kommer att bestå i högst tio år, med nuvarande inriktning.

Någonting är fel

Du är inloggad som prenumerant hos förlaget Pauser Media, men nånting är fel. På din profilsida ser du vilka av våra produkter som du har tillgång till. Skulle uppgifterna inte stämma på din profilsida – vänligen kontakta vår kundtjänst.

– Fyra av tio kan låta mycket men jag skulle nästan önska att det var ännu fler. Jag ser det som ett sundhetstecken. Som vd måste man alltid säkerställa att man gör rätt saker och tillhandahåller produkter som kunden vill ha. Men det omvärldsläge vi befinner oss i nu gör kristallkulan grumlig, säger Fredrik Lindblad, rådgivare inom strategi och innovation på PwC.

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