Företagskulturen kan inte lämnas åt slumpen

Arbetsgivararumärke För att skapa ett hållbart arbetsgivarvarumärke som både attraherar nya medarbetare och kunder gäller det att ha en stark företagskultur. Här måste vd vara en förebild och en fanbärare.

Företagskulturen kan inte lämnas åt slumpen

En företagskultur är inget som en reklambyrå kan trolla fram med en säljande slogan. Det är något som måste finnas i hjärtat hos alla medarbetare och byggas inifrån.

Någonting är fel

Du är inloggad som prenumerant hos förlaget Pauser Media, men nånting är fel. På din profilsida ser du vilka av våra produkter som du har tillgång till. Skulle uppgifterna inte stämma på din profilsida – vänligen kontakta vår kundtjänst.

Nanette Brink, ägare och grundare av Sweden HR Group, konstaterar att nycklarna till ett starkt och konkurrenskraftigt företag är medarbetarengagemang, vilket är en av vd:ns svåraste utmaningar.

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