En företagskultur är inget som en reklambyrå kan trolla fram med en säljande slogan. Det är något som måste finnas i hjärtat hos alla medarbetare och byggas inifrån.
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Arbetsgivararumärke
För att skapa ett hållbart arbetsgivarvarumärke som både attraherar nya medarbetare och kunder gäller det att ha en stark företagskultur. Här måste vd vara en förebild och en fanbärare.

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Nanette Brink, ägare och grundare av Sweden HR Group, konstaterar att nycklarna till ett starkt och konkurrenskraftigt företag är medarbetarengagemang, vilket är en av vd:ns svåraste utmaningar.
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


