Det tycker svenskarna är viktigt i arbetslivet

Arbetsgivarvarumärke Det råder ständigt en kamp om arbetslivets främsta talanger. Att bygga ett starkt arbetsgivarvarumärke är en strategisk investering, visar en ny rapport från Randstad. Här är kriterierna för att lyckas attrahera och behålla dem.

Det tycker svenskarna är viktigt i arbetslivet
Foto: Adobe Stock.

Randstad Employer Brand Research 2025 avslöjar att omvärldsläget är tufft och att arbetstagarna då söker trygghet och en meningsfull arbetsvardag. Rapporten avslöjar också att kriterierna vid val av arbetsgivare har ökat i betydelse.

Någonting är fel

Du är inloggad som prenumerant hos förlaget Pauser Media, men nånting är fel. På din profilsida ser du vilka av våra produkter som du har tillgång till. Skulle uppgifterna inte stämma på din profilsida – vänligen kontakta vår kundtjänst.

Lönen fortsatt prioriterad

För tredje året toppar attraktiv lön och förmåner listan bland flest demografiska grupper. Kriteriet placerade sig på första plats 2023 och har bestått sedan dess. Men en grupp sticker ut – Generation Z, som lägger störst vikt vid arbetsmiljön.

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