Uttrycket ”ABC: Always Be Closing” blev känt genom Alec Baldwins rollfigur Blake i filmen ”Glengarry Glen Ross” (1992). I filmen lanserar han en hårdför försäljningsstrategi där säljare uppmanas att ständigt fokusera på att stänga affären – ofta på bekostnad av kundens behov och med tveksamma etiska metoder.
I verkligheten är denna inställning sällan eftersträvansvärd. Men utmaningen att få affären i hamn kvarstår, inte bara inom försäljning utan i alla professionella sammanhang där förhandlingar är avgörande. Vanliga hinder är utdragna processer, ovilja att lägga sitt bästa bud eller konkurrens som gör motparten osäker. Här är sju strategier som hjälper dig att ta dig förbi de vanligaste hindren och faktiskt stänga affären.
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