När ett företag bestämt sig för en strategi så är alltid den stora utmaningen ”hur” den ska genomföras. Jonas Ulander, som driver JUAB – Tillväxtstudion, talar här om operativ strategi eller om taktik. Det handlar om att på ett strukturerat sätt hitta ett arbetssätt där den operativa personalen tillsammans med sina chefer kan hantera den konkurrens som hela tiden förändras.
Strategiarbete del 3: Skapa en framgångsrik operativ strategi
Strategiskolan
Undvik att köra på känsla och se till att vara flexibel för att snabbt kunna följa marknadens utveckling. Det är två av de viktigaste råden som strategikonsulten Jonas Ulander ger när vi nu kommer till själva genomförandefasen i strategiarbetet.

Data Analysis for Business and Finance Concept. Graphic interface showing future computer technology of profit analytic, online marketing research and information report for digital business strategy.
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– Det gäller att fokusera och fördela resurser så att man får kraft i genomförandet, betonar Jonas Ulander. Det kan handla om att bemanna rätt men också om att se över sitt totalerbjudande. Kort sagt om att kanalisera sina strategier.
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


