Urban Björn Foto: Helena Karlsson I sin nya bok Business as equals ger Urban Björn ledare baskunskaper, insikter och handlingskraft att få ut den fulla affärspotentialen med ett inkluderande ledarskap.
– Jag tror att bristande kunskap och en rädsla för att trampa fel och kränka andras integritet ofta står i vägen för ökad mångfald. Men det är inom detta område som företag och organisationer kan göra verkligt stora förändringar som leder till affärsnytta. Min utgångspunkt i den här boken är att både ökad affärsnytta och större socialt samhällsansvar kan samexistera i ett företags agenda. Men jag lägger medvetet fokus på affärsnyttan, för jag tror att vi kan få en snabbare och mer genomgripande förändring om fler ser sambanden, säger Urban Björn.
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