Urban Björn Foto: Helena Karlsson I sin nya bok Business as equals ger Urban Björn ledare baskunskaper, insikter och handlingskraft att få ut den fulla affärspotentialen med ett inkluderande ledarskap.
– Jag tror att bristande kunskap och en rädsla för att trampa fel och kränka andras integritet ofta står i vägen för ökad mångfald. Men det är inom detta område som företag och organisationer kan göra verkligt stora förändringar som leder till affärsnytta. Min utgångspunkt i den här boken är att både ökad affärsnytta och större socialt samhällsansvar kan samexistera i ett företags agenda. Men jag lägger medvetet fokus på affärsnyttan, för jag tror att vi kan få en snabbare och mer genomgripande förändring om fler ser sambanden, säger Urban Björn.
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