Anne Ekberg och Elin Boberg har stöttat flertalet företagsledare i att öka synligheten i media. Det första steget, enligt dem båda, är att reflektera över vilka frågor du vill förknippas med.
Så blir du som vd starkare i mediebruset: ”Våga vara tillgänglig”
Personligt varumärke
Att ta plats och synas i offentligheten kan hjälpa dig att både bygga ditt eget vd-varumärke och ge ditt bolag mer synlighet. Här berättar kommunikationsrådgivarna Anne Ekberg och Elin Boberg om hur du bäst slår igenom bruset och varför du inte ska se media som ett hot.

Foto: Adobe Stock/Anne Nyblaeus.
Någonting är fel
Du är inloggad som prenumerant hos förlaget Pauser Media, men nånting är fel. På din profilsida ser du vilka av våra produkter som du har tillgång till. Skulle uppgifterna inte stämma på din profilsida – vänligen kontakta vår kundtjänst.
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– Bestäm dig för vilka två eller tre ämnen du vill synas inom. Det är omöjligt att göra allt, så prioritera och håll fast vid det du valt, säger Elin Boberg.
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


