Att köpa ett bolag är en sak – att få ut det förväntade värdet en annan. Förvärvet kan se både logiskt och lönsamt ut i kalkylerna, men integrationen kräver också ledningens fulla fokus. Missas det riskerar själva affärsnyttan att gå förlorad.
Lyckas med integrationen efter förvärvet: ”Riv plåstret direkt”
Tillväxt
Hur undviker man att förvärvet inte når förväntat resultat? Enligt Martin Gustafsson, managementkonsult inom finansiell transformation på Knowit, är orealistiska förväntningar och brister i integrationsarbetet vanliga orsaker till att förvärvet misslyckas – trots att det kanske såg bra ut på pappret. Här berättar han om fallgroparna vd:n bör undvika för att säkerställa en lyckad integration.

Foto: Adobe Stock/Press.
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– Det är lätt att underskatta hur svårt det är. Affären kan vara logisk och välräknad, men om integrationen inte genomförs på rätt sätt spelar det ingen roll, säger Martin Gustafsson.
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