Hans Uhrus konstaterar att med träning, bra stöd av erfaren kommunikatör och lite tur så kommer pressmeddelandet att få önskat genomslag och effekt. Pressmeddelandet lever kvar som en viktig kommunikationskanal, även efter intåget av sociala medier och andra nya kanaler. Trots att det är ett väletablerat verktyg för kommunikation, så görs många misstag.
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publicerad 4 november 2019