Konsten att överleva en mediegranskning – här är 5 viktiga steg

Vd-rollen När media knackar på har du inte råd att improvisera. Men det går att stå stadigt, och är du förberedd kan du till och med stärka förtroendet. Kommunikationsrådgivarna Anne Ekberg och Elin Boberg ger råd för hur du hanterar en mediekris.

Konsten att överleva en mediegranskning – här är 5 viktiga steg
Anne Ekberg & Elin Boberg. Foto: Anne Nyblaeus

Det blåser hårt när stormen väl slår till och konsekvenserna vid en mediekris kan bli förödande för bolaget. Anne Ekberg och Elin Boberg har hjälpt såväl statsministern och partiledare som chefer och ledare genom mediekriser. I boken ”Granskad av media – från kris till kontroll” delar de med sig av sina samlade erfarenheter. Den främsta lärdomen: de största misstagen sker i början.

Någonting är fel

Du är inloggad som prenumerant hos förlaget Pauser Media, men nånting är fel. På din profilsida ser du vilka av våra produkter som du har tillgång till. Skulle uppgifterna inte stämma på din profilsida – vänligen kontakta vår kundtjänst.

– Många gör misstaget att svara på journalisters frågor i stress, ofta utan att ha övat och utan att ha hela bilden klar för sig, säger Elin Boberg.

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