Att motivera och kommunicera koncernbeslut som du som vd personligen inte står bakom kan vara en rejäl utmaning.
Om du är vd i ett bolag i en koncern, till exempel för bolaget i ett land där dina systerbolag finns i andra länder, är det troligt att du sitter i ledningsgrupp tillsammans med de som driver bolagen där. I ledningsgrupp eller styrelse fattas ibland beslut som inte stämmer överens med din marknad eller de förutsättningar du har i ditt bolag. Beslutet är dock fattat och nu förväntas du driva igenom det.
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