– Om du riktar dig med marknadsföring via sociala medier till kunder i Norden och Benelux finns det flera unika trender att tänka på, säger Pernilla Jungåker, marknadsansvarig för Hubspot i Norden och Benelux-regionen.
Så sticker Norden ut i sociala medier
Verktygslådan
Marknadsföring i sociala medier är svårare att bemästra än någonsin. Det finns fler kanaler att hantera, fler kunder att engagera och fler influencers att samarbeta med. Listan med krav på vad man ska kunna fortsätter växa. Men möjligheterna är enorma. Så hur håller du dig i framkant?

Pernilla Jungåker
Någonting är fel
Du är inloggad som prenumerant hos förlaget Pauser Media, men nånting är fel. På din profilsida ser du vilka av våra produkter som du har tillgång till. Skulle uppgifterna inte stämma på din profilsida – vänligen kontakta vår kundtjänst.
VD-tidningen premium
Läs vidare – starta din prenumeration
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1. Prioriteringarna ser lite annorlunda ut
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


