Med ett tight schema och många bollar i luften kan det vara svårt att hitta tid till ytterligare en uppgift under arbetsveckan. Kanske känner man till och med att det inte tjänar något till att jobba på sitt personliga varumärke som vd, men där har många fel, menar David Björkeryd, digital strateg och medgrundare av Grandur Digital.
– Jag möter ofta vd:ar som har en fullspäckad agenda och knappt hinner med sitt operativa arbete. Visst, att bygga sitt personliga varumärke är ytterligare en aktivitet, men när det görs rätt kan det göra stor skillnad. En vd:s personliga varumärke är ett sätt att kunna bygga förtroende för något mycket mer än bara ditt företag. Folk vill göra affärer med människotyper, inte logotyper, säger han.
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