Att som vd inte vara med på Linkedin är som att fortfarande använda skrivmaskin.
Så använder du LinkedIn smart för att gynna företaget
LinkedIn
Det finns många fördelar för en vd att använda LinkedIn. Det skapar fler affärer och högre trovärdighet. En profil på LinkedIn, når mycket mer än bara kunder. Den når även anställda, potentiella medarbetare, andra på ledningsnivå och branschkollegor.

Ha en tydlig strategi för hur ni ska använda LinkeIn i ert företag. Foto: Stock Adobe.
Någonting är fel
Du är inloggad som prenumerant hos förlaget Pauser Media, men nånting är fel. På din profilsida ser du vilka av våra produkter som du har tillgång till. Skulle uppgifterna inte stämma på din profilsida – vänligen kontakta vår kundtjänst.
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– Bygg relationer, visa människan bakom den torra titeln och hitta din tonalitet. Ta hjälp av de som arbetar med marknadsföring men se till att det är du som är avsändare, inte företaget. Våga ta plats och bygg ditt och företagets varumärke, tipsar Linda Björck, expert på LinkedIn och som driver företaget Smartbizz.
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


