För tredje året undersöker kundmötesföretaget Custitude kvaliteten på kundmötet i retailbranschen. Totalindex för varje företag utgår från tre delar:
Kedjorna som är bäst på kundmötet
Kundnöjdhet Custitudes kundmötesbarometer visar att retailbranschen har blivit sämre på kundmöten. Men vilka är bäst? Här är butikskedjornas tio-i-topp.

Det viktiga kundmötet inom retail har blivit sämre. Foto: Adobe Stock
Någonting är fel
Du är inloggad som prenumerant hos förlaget Pauser Media, men nånting är fel. På din profilsida ser du vilka av våra produkter som du har tillgång till. Skulle uppgifterna inte stämma på din profilsida – vänligen kontakta vår kundtjänst.
VD-tidningen premium
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- Välkomnande.
- Proaktivitet.
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Undersökningen har enbart mätt kundupplevelsen i fysiska butiker. Det visar sig bland annat att nästan varannan kund (45 procent) lämnade butiken utan att ha haft kontakt med en säljare, en siffra som har gått ner sedan 2021 då den låg på 40 procent.
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