Fyra sätt att hantera kriser med brandmansprecision

Ledarskap Många chefer talar om att “släcka bränder” i företaget. Men de flesta gör det fel. Det menar Melissa Swift, grundare och vd för konsultbolaget Anthrome Insight. I en krönika i MIT Sloan Management Review jämför hon hur verkliga brandmän arbetar – och vad vd:ar kan lära sig av dem.

Fyra sätt att hantera kriser med brandmansprecision
Adobe Stock.

När Melissa Swift intervjuade brandmannen Roland Rodriguez i New York insåg hon att släcka bränder inte handlar om kaos och panik, utan om planering, struktur och tydlig kommunikation. Tvärtom mot hur många vd:ar agerar när något “brinner” i verksamheten.

Någonting är fel

Du är inloggad som prenumerant hos förlaget Pauser Media, men nånting är fel. På din profilsida ser du vilka av våra produkter som du har tillgång till. Skulle uppgifterna inte stämma på din profilsida – vänligen kontakta vår kundtjänst.
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

Blogg och krönika

På nytt jobb

Hämtar fler artiklar
Till startsidan
VD-tidningen

VD-tidningen Premium

Med fullt fokus på vd-rollen.
Full tillgång till strategiska artiklar med tips och analyser.