Med rådande inflationstider är det ännu viktigare att aktivt arbeta med marknadsföringen, i stället för att dra ner som en del företag gör.
8 misstag företag gör på LinkedIn
Verktygslådan
Medarbetarna är företagets bästa ambassadörer. Genom att du och dina anställda blir mer aktiva på LinkedIn kan marknadsföringen nå nya nivåer.

Foto: Stock Adobe
Någonting är fel
Du är inloggad som prenumerant hos förlaget Pauser Media, men nånting är fel. På din profilsida ser du vilka av våra produkter som du har tillgång till. Skulle uppgifterna inte stämma på din profilsida – vänligen kontakta vår kundtjänst.
VD-tidningen premium
Läs vidare – starta din prenumeration
Redan prenumerant? Logga in och läs vidare.
– Men marknadsföringsfrågan behöver få ett större utrymme internt i organisationen och gärna i ledningsgruppen. Detta för att få högre förståelse för vilket resultat marknadsföringen ger samt att den idag görs av flera personer på företaget, säger Linda Björck, expert på LinkedIn och som driver företaget SmartBizz
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


