Med rådande inflationstider är det ännu viktigare att aktivt arbeta med marknadsföringen, i stället för att dra ner som en del företag gör.
8 misstag företag gör på LinkedIn
Verktygslådan
Medarbetarna är företagets bästa ambassadörer. Genom att du och dina anställda blir mer aktiva på LinkedIn kan marknadsföringen nå nya nivåer.

Foto: Stock Adobe
Någonting är fel
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– Men marknadsföringsfrågan behöver få ett större utrymme internt i organisationen och gärna i ledningsgruppen. Detta för att få högre förståelse för vilket resultat marknadsföringen ger samt att den idag görs av flera personer på företaget, säger Linda Björck, expert på LinkedIn och som driver företaget SmartBizz
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