Svenska familjeföretag ser en svagare marknad och drar ned tillväxtplanerna. Försäljningstillväxten är den lägsta på tio år och fler bolag väljer nu att renodla sina verksamheter. Samtidigt sticker Sverige ut i synen på AI, som beskrivs både som ett hot och en möjlighet. Det visar PwC:s Family Business Survey 2025.
Förra året ökade 56 procent av de svenska familjeföretagen sin försäljning, en nedgång från 67 procent i förra mätningen och från 77 procent år 2021. Samtidigt rapporterar 24 procent att försäljningen minskat, jämfört med fem procent två år tidigare. När bolagen blickar framåt uppger 59 procent att de har som mål att växa de närmaste två åren, jämfört med 73 procent globalt.
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
publicerad 20 november 2025