En studie från Harvard Business Review har undersökt om medarbetare på företaget Zapier kunde skilja mellan meddelanden skrivna av AI och sådana skrivna av företagets vd. De AI-genererade texterna hade fått instruktioner att efterlikna vd:ns stil.
I nästan 60 procent av fallen kunde medarbetarna identifiera vilka meddelanden som var AI-genererade och vilka som var skrivna av vd:n själv. De fick också bedöma hur hjälpsamma meddelandena var – och generellt upplevdes de AI-genererade texterna som mindre hjälpsamma än de mänskligt skrivna.
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
publicerad 23 september 2025