När Thérese Pernebrink fick beskedet om att hon gått till final i Stora VD-priset 2025 blev hon både stolt och glad.
Thérese Pernebrink: ”Som vd måste du vara näst bäst på allt”
Stora VD-priset 2025
Med ett ansvarstagande ledarskap och en stark känsla för både affären och kulturen har Thérese Pernebrink förvandlat ACO Hud Nordic från ett något dammigt varumärke till en modern aktör med stabil tillväxt och hög lönsamhet. Nu är hon en av tre finalister i Stora VD-priset 2025.

Någonting är fel
Du är inloggad som prenumerant hos förlaget Pauser Media, men nånting är fel. På din profilsida ser du vilka av våra produkter som du har tillgång till. Skulle uppgifterna inte stämma på din profilsida – vänligen kontakta vår kundtjänst.
VD-tidningen premium
Läs vidare – starta din prenumeration
Redan prenumerant? Logga in och läs vidare.
– Bara att vara en av de tio nominerade var en stor ära. Det är fantastiska andra vd:ar som juryn också har lyft fram. Men framför allt känner jag att det är teamet som gör det här. Skulle vi vinna så är det vi som vinner, säger hon.
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


